We maken gebruik van cookies om deze site te optimaliseren. We gebruiken cookies om het aantal bezoekers aan de verschillende delen van onze website te kunnen registreren en om na te gaan welke gebieden als waardevol worden ervaren. Lees ons privacybeleid voor meer informatie. Close

Powering Customer Journeys across All Channels

Teradata’s Customer Journey Solution

Consider a situation where a customer abandons the shopping cart on a retailer’s website. Solely based on that interaction, the retailer might consider sending the customer a coupon to incentivize transaction completion.

However, if the retailer has insights into this particular customer’s end-to-end journey, and understands that the customer likes to browse online and shop in-store, he will know rushing in with a discount at the time of cart abandonment isn’t necessary, as the customer will likely complete the purchase in-store.

Teradata’s Customer Journey solution combines expertise in data integration, advanced multi-genre analytics, and cross channel orchestration to provide marketers a 360 degree view of their customers, analytical insights to drive and optimize customer journeys, and the ability to execute multi-channel campaigns, powered by real-time decision making.


blue design pattern


  • Access and combine all your customer and marketing data, including real-time digital data, for a 360 degree view of your customers
  • Gain deeper insights about customers and their journeys, through advanced multi-genre analytics, machine learning and real-time analytics
  • Optimize communications/offers based on real-time digital interactions and customer profile data
  • Simulate the impact of planned changes on business and campaign performance
  • Drive improvements in key processes to maximize business performance and marketing ROI
  • Seamlessly connect to and communicate across all channels
  • Create dynamic visualizations and custom dashboards for performance reporting
  • Scale with confidence to run 1000s of campaigns and handle millions of individual customer journeys in real time


blue design pattern

Related Solutions